Studio exploration: concept, not client work
Ceramics studio shop
An online shop concept for a small ceramics studio, pairing short stories about each piece with a simple path from browsing to checkout.
- Type
- Studio exploration
- Services explored
- Design, Ecommerce, Ongoing care
- Status
- Concept, not launched
- 01The subject
The brief
Small makers often sell through marketplaces that make every product look the same. We explored a shop that tells the story of each piece while keeping buying simple.
Pieces are often one-offs or small batches, so stock and availability had to be clear.
- 02Palette and type
Design direction
Product photography on the same shelf and in the same light, so the collection reads as a family.
Each product page leads with the piece, then a short note on clay, glaze and making, then dimensions, care and delivery.
Checkout stays short and familiar; character lives in the browsing, not in unusual forms.
- 03Structure
Implementation
So far the exploration is a visual direction and the home page mockup shown on this page; product and story pages are planned, not designed.
If built, it would use an established ecommerce platform for payments and stock, with a custom front end for the browsing experience.
Ongoing care would cover new collections, seasonal updates and keeping the platform secure.
- 04The concept
Outcome
This is a studio exploration, not a client project. It hasn't been launched, so there are no results to report.
It sharpened how we approach small ecommerce: invest in photography consistency and product stories, and keep checkout boringly reliable.
Product photography on the same shelf and in the same light, so the collection reads as a family.
It sharpened how we approach small ecommerce: invest in photography consistency and product stories, and keep checkout boringly reliable.
